You need to make sure Google can understand your site properly through correct use of <header>,<title>, and <meta> tags.
Did you know that the average website only converts 1%-3% of it’s traffic? Is your site set up to convert as many visitors as possible?
No matter how good your site and content is, you will not influence 100% of site visitors to convert on their first visit. Many times, the first step towards making a sale or gaining a new client online is getting them into your sales funnel via a proper lead capture.
Businesses with 401 – 1000 pages get 6X more leads than those with 51-100 pages
The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each webpage has.
If a post is greater than 1,500 words it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.
Auto Posting on Facebook DECREASES likes and comments by 70%
Starting January 2014 Facebook will significantly reduce the reach of ‘promotional posts’, forcing companies to either pay for reach, or create content that is non-promotional and beneficial to your followers.
Remember, ‘Social’ doesn’t just mean Facebook. Pinterest, Twitter, Instagram, Blogs, and Tumblr are just a few of the other social channels you need to pay attention to.
Portray your brand in a positive manner.
Educate your target audience.
Drive people to your website.
